CAUTIONARY TALES

Award Winning Integrated/Television Advertising Campaign (GOLD). When it comes to EVs, people have plenty of things to say, especially when it comes to the perception of them. That’s where we stepped in. We wanted to transform EV myths to what they actually are: fun, reliable, and good-looking vehicles. We did this by highlighting other real-life myths people often have and demonstrating how ridiculous or unfounded they are.

HYUNDAI Hispanic Market Campaign​

2023

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