With re-branding the organization’s identity, the goal was to communicate diversity and female togetherness by using vibrant colors and customized shoe as a mark. The free formed stroke that intersects with the shoe, shows approachability and openness to connect in every level with the community.
Blue conveys importance, intelligence, stability, unity, and power.
Red represents energy, lust, passion, and desire. It symbolizes action, confidence, and courage.
Pink symbolizes love and compassion. Leading with love and passion, kindness, and understanding.
Orange embodies new ideas and releases us to be ourselves. It encourages self-respect and respect for others.
