The McRib® Returns Snapchat Lens – Lovin’ it Since… Over the span of four decades, the McRib® has brought together fans from four different generations. To celebrate its return, a new unique Photo Booth experience was introduced. Users can capture a photo or video while showcasing the year they first indulged in the McRib®. They have the option to choose a background representing each decade.

By inviting users to type in the year, they can proudly display how long their love for the McRib® has endured. Let’s commemorate the timeless bond between the McRib® and its dedicated fans!