Award Winning Integrated/Television Advertising Campaign (SILVER). The  bilingual campaign “¿Viste?” (Did you See it?) aims to connect Latinos to the vehicle by speaking directly to a universal, culturally sensitive dynamic, with a focus on three generations of family members seeking approval from each other as they navigate life. From the child seeking validation to the father trying to make his own father proud of his new vehicle purchase, the campaign draws on real-life experiences and cultural nuances that resonate with meaning and purpose.